Spreading Aloha on Two Wheels: Trilogy Supports the Krank Cycles Keiki Bike Giveaway

There’s a special kind of magic that happens when a community comes together — especially when that collaboration lifts up our keiki during the holiday season.

This December, we had the honor of once again joining our friends at Krank Cycles Maui and generous community partners in a beloved tradition that brings joy, freedom, and big smiles to hundreds of Maui County children: the Jim Falk Christmas Keiki Bike Build & Giveaway.

a tradition of giving

For more than a decade, Maui businessman Jim Falk has been making the holidays brighter for local keiki by donating brand-new bicycles to kids throughout Maui County. Each year, this gift grows in size and spirit, powered by volunteers, bicycle mechanics, and community hearts ready to help.

At the heart of this effort is Aaron “Moose” Reichert, owner of Krank Cycles Maui, who leads the bike assembly — lovingly called “the muscle” behind Jim’s generosity. Together, they transform hundreds of boxed bicycles into safe, ready-to-ride bikes for kids who might otherwise go without. Volunteers — from longtime locals to visitors and friends — unbox each bike, tighten every bolt, and make sure each ride is ready for adventure.

a trilogy tradition of heart

This year, Trilogy’s crew was honored to help carry the spirit of aloha even further — loading nearly 40 bikes and helmets onto our catamaran for a sunrise voyage to Kaunakakai, Moloka‘i. There, firefighters, local business owners, and volunteers continued the build so Moloka‘i keiki could share in the holiday joy.

As our Captain Riley Coon reflected, “Moments like these embody what it means to be a family-owned business on Maui: coming together, showing up for community.” For our Coon ʻohana — whose roots stretch back to Moloka‘i — these moments carry profound meaning.

freedom on two wheels

There’s a beautiful symbolism to bicycles that resonates deeply with all of us who love the open sea: a bike is more than metal and spokes — it’s a vessel of freedom. For many keiki, that first ride is a taste of independence, a breeze of confidence, and a moment of pure joy. Aaron Reichert summed it up best when he shared how getting his first bike as a child changed his world — and how offering that same sense of freedom to another child is something truly unforgettable.

from molokai to maui

Back on Maui, most of the bikes were distributed through the Boys & Girls Club in Kahului, where the excitement of receiving a bike lit up faces of children and families alike. From helpers who showed up on build days to those who shared tools, time, and aloha — this project became a shining example of what’s possible when hearts unite for others.

At Trilogy, we’re not just here to offer unforgettable sails — we’re here to help lift up this island we love so dearly. It was a privilege to play a role in this year’s bike build, and we’re already looking forward to future moments where we can help pedal joy into the lives of our keiki.

Mahalo nui loa to Krank Cycles, Jim Falk, all of the volunteers, and everyone who helped make this year’s bike giveaway a gift truly worth celebrating.