BlueʻAina CONSERVATION PROGRAM
Trilogy’s “Blue’aina” is a conduit connecting our ocean community with environmentally concerned companies and conservation groups. Through this unity we directly clean reefs and beaches, conduct citizen science, and support like-minded nonprofits through action, education, and outreach.
What is Trilogy’s BlueʽAina Program? The BlueʽAina program is the environmental arm of Trilogy Excursions which not only focuses on cleaning the island’s reefs and shorelines, but also on supporting local non-profits, educating community members about environmental initiatives, and raising awareness towards protecting our island’s sensitive marine environment. According to our mission statement, “Trilogy’s “BlueʽAina” is a conduit connecting our ocean community with environmentally concerned companies and conservation groups. Through this unity we directly clean reefs and beaches, conduct citizen science, and support like minded nonprofits through action, education, and outreach.”
When Was It Started? Trilogy’s BlueʽAina program was launched in 2010 by company employees who wanted to give back to our reef ecosystem. Setting their idea into action, the captains and crew decided to clean up a different reef every month for 12 months as a way to give back to the island community. Partnering with the Surfrider Foundation, the crew not only donated their time, but also reached out to the community to join in the efforts. Trilogy stepped in and donated the boat, the fuel, and the food, and the positive response was immediately overwhelming.
So How Exactly Does It Work? Trilogy’s hosts a BlueʽAina cleanup on the first Sunday of every month. To sponsor a trip, corporations will donate up to $1,000 towards an environmentally or culturally minded non-profit who serve as that month’s recipients. In exchange for their donation, not only are corporations able to align themselves with a good cause and give back to the community, but they also receive 10 seats on the day of the cleanup. For more information on becoming a corporate sponsor, please see our Becoming a Blue’aina Corporate Sponsor section.
In addition to the corporate sponsors, island restaurants will also step in and donate the food for the event, and more information on the food sponsorship program can be found by reading our section on Becoming a Blue’aina Food Sponsor.
Registration for water based reef cleanups is only $30 and available for purchase through the Trilogy website:
Wait? So a non-profit can get up to $1,000 and Trilogy doesn’t do it for profit? Why are you doing this? In the simplest terms, because it’s just a good thing to do. Trilogy has been a leader in the environmental field since our founding in 1973, and over the course of our 40 year history we have been involved in such initiatives such as working to establish day-use moorings on our island’s reefs to supporting the establishment of the Hawaiian Islands Humpback Whale National Marine Sanctuary. BlueʽAina is just another extension of our devotion to environmental and conservation initiatives, and it’s our hope that we can use our resources to bring island community members together in an effort to protect our fragile reefs and shorelines. For a partial list of the community involvement that Trilogy has been a part of over the years, feel free to see the Community and Environment page on our website.
On November 5th, 60 guests boarded Trilogy 1 with excitement on their faces for our monthly Blue’Aina trip. The November Blue’Aina was sponsored by Westin Kaanapali Ocean Resort and Villas. They chose to make a donation to the Maui Nui Marine Resource Council (MNMRC). Food was provided by Aloha Mixed Plate/Old Lahaina Luau properties.
On this Blue’Aina trip we got to do something we don’t normally do. We departed Ma’alaea Harbor on board Trilogy V and headed to the south shore of Maui. With a full boat of excited volunteers, everyone was anxious to malama a different part of Maui. The Corporate Sponsor for this trip was RP Signs, supporting the non-profit Imua Family Services. Food was provided by Trilogy Excursions.
With the start of the fall season, Trilogy is back to hosting floating workshops and reef cleanups. For the month of September, Trilogy hosted the non-profit Eyes of the Reef (EOR) for a workshop on coral health. The corporate sponsor was the Westin Nanea Ocean Villas and the food was provided by Trilogy Excursions.
Waikamoi Preserve provides an important sanctuary for hundreds of native Hawaiian plants and animals. It’s high elevation rain forest and alpine shrubland are home to 12 different native bird species, seven of them are endangered. The preserve shelters a large variety of native ferns, herbs, shrubs and trees that reflect the biodiversity of Maui. Many are rare plants unique to East Maui, including members of the Lobelia and Geranium families.
On May 7th, Trilogy was happy to host a sold out Blue’Aina reef cleanup with Corporate Sponsor Aloha Kayaks Maui supporting non-profit Hawaiian Islands Land Trust (HILT). This month our beautiful spring weather allowed us to head up to Cliff House for our underwater reef cleanup. Cliff House is located at Namalu Bay in Kapalua. This bay is a popular spot for locals to cliff jump and swim in the shallow protected waters. Blue’Aina had not been to Cliff House in a few months so we were anticipating a good amount of trash and fishing line.
Hosting a cleanup on Earth Day is a long-standing tradition for Trilogyʻs BlueʻAina Campaign. The Fairmont Kea Lani has been a Blue’Aina supporter for five years now and requests the Earth Day cleanup every year.
Chemicals from the roadway, parking lots, and houses all run into the drainage way and down to into the ocean. Strategically planting certain plants along the slopes of the drainage aids in removing nutrients and controlling erosion.
Our March Blue’Aina is starting to become a tradition with Corporate Sponsor Skyline Eco-Adventures who first jumped on board with us in 2015.
The focus of this Blue’Aina was to learn about humpback whale research in Maui waters.
Our January Blue’Aina marked the start of Trilogy’s new Blue’Aina Educational Series.